Allan Gray
50 Years Campaign
Client
Allan Gray / Accenture Song
Service
UX Design
Industries
Finance
Year
2023
To celebrate its 50th anniversary, Allan Gray partnered with Accenture Song to launch Gift of Time—an integrated brand campaign centred on the enduring value of time in life and long-term investing. The campaign spanned film, digital, print, radio, social media, and out-of-home, using emotive storytelling to reinforce Allan Gray's long-standing investment philosophy.
Translating the Idea.
As part of the Accenture Song team, I was responsible for designing one of the campaign's landing pages. My focus was on translating the campaign's established visual language into a responsive digital experience that aligned with the broader creative system while maintaining clarity, usability, and visual consistency across touchpoints.
How we approached this.
The objective was to create an immersive digital destination that extended the Gift of Time campaign beyond its hero film. Inspired by the passage of time, the landing page was designed as an interactive timeline that guides users through Artt's story while showcasing the campaign's broader ecosystem—including supporting content, creative assets, and related brand initiatives. The experience balanced editorial storytelling with intuitive navigation, creating a seamless journey that encouraged exploration while remaining true to Allan Gray's premium visual language.
